Media Consultation Dialogue tackles portrayal of ‘the other’ in Serbia and Kosovo

Peaceful Change initiative held the first of a series of Media Consultation Dialogue, conducted as part of the project: Amplifying Local Voices for Equitable Development. Media Consultation Dialogues look to engage media experts and professionals from a range of backgrounds and who hold different perspectives, to assess different elements of the media scene and propose new approaches to tackling conflict-generating narratives.

The first Dialogue took place over two separate online sessions on 17 November and 1 December 2020. It reflected on findings of a recent study on divisive narratives in the media in Kosovo and Serbia and discussed critical factors that enable unhealthy portrayals of Kosovo and Serbia in one another’s informational space. The discussions proposed:

  • Finding ways to give media outlets more and more diverse information about their neighbouring country, to help journalists move past worn-out narratives that dominate the present media space.
  • Finding ways to incentivise journalists and media outlets to research, produce and publish different types of stories.
  • Pooling resources, so that media representatives receive more information about one another’s societies on a more regular basis.

A summary of the discussions can be found here