PCi gives annual awards to journalists and media for stories on multi-ethnic coexistence in Kosovo and Serbia

In PCi organised Media Consultation dialogues (the backbone of media work in our Balkans programme) which bring together media professionals from Kosovo and Serbia to analyse the media scene, one thing has persistently popped up as an issue – the lack of stories about ordinary life, about living together, about peaceful coexistence. The media picture that Albanians and Serbs get about one another from Kosovar and Serbian media is almost exclusively bleak, black and white and full of divisive narratives.

To counter such narratives, last spring PCi launched an annual award for the best stories about interethnic coexistence in Albanian and in Serbian language and in two categories – audio/visual and written submissions. The award ceremony for the best stories in Serbian was held on February 28th in Belgrade’s Media centre. The Albanian language awards ceremony will be held on Thursday the 3rd of March.  

The jury consisted of three of the most prominent and distinguished Serbian journalists, Jelena Obućina from Newsmax Adria, Tamara Skrozza from the news agency FoNet and Milivoje Mihajlović who works for the public service broadcaster, RTS.

The first prize in the audio and video format was awarded to Zorica Krstić Vorgučić from Radio KIM for her TV story “Why is it important to speak the language of our neighbours”. Thanking the jury and PCi, Ms. Krstić Vorgučić said that it is impossible to escape the fact that Serbs and Albanians are distanced from each other and that they live parallel lives. “Language is important for changes to happen and most Serbs do not speak Albanian. There are some new initiatives, some new language courses and I hope that things will change for the better”.

The first prize for the written format went to Jelena Jorgačević, a reporter from the Belgrade weekly newsmagazine “Vreme” for her story “Encounters on Destroyed Bridges”. “We need to  inform the public about what is going on and things are far from perfect. But we, journalists, do not have to be pyromaniacs and fan the flames of hatred”, said Jelena as she received the award.

The jury members emphasised that in divided societies, journalists can do much more to improve inter-ethnic relations. Tamara Skrozza said that “the importance of the awarded stories lies in the fact that they go way beyond daily news reporting and deal with real life which is always much more complex and even beautiful than daily news make it appear to be.”