In a first-time hybrid event, PCi publicly launched the 2nd annual Media Award for multi-ethnic coexistence in Kosovo and Serbia at a press conference which was simultaneously held in Belgrade and in Pristina. Members of the two juries (the award is awarded for media content in both Albanian and Serbian language) and some of last year’s Award winners spoke about the significance of the award.
A Jury member for Serbian language, Jelena Obućina, said that the Award is an excellent incentive for both journalists and media to pay more attention to stories about ordinary life and peaceful coexistence. Her Albanian language colleague, Violeta Oroshi, agreed from Pristina, adding an invitation to journalists to tell the positive stories which do exist, but rarely find their way into media space.
Filip Švarm, the Editor in chief of the Belgrade weekly VREME, the media which won the first prize last year, said that “in a time which is burdened with dark news, it is so important to show life and cooperation between nations”.
Ardiana Thaçi, the winner of 1st prize in audiovisual format in Albanian, said that “it is the duty of majority language media to report on the lives of minorities”, as she did in her award-winning piece.
Through the Media Award, PCi aims to promote and reward media content from Kosovo and Serbia that explores themes related to the co-existence of communities, with the ultimate goal to contribute to the narrowing of the present divisive narratives.
The call for entries is open for stories published between January 1st and December the 31st 2022 and the first prize in both categories (audio/visual and written format) is € 2,000 Euro. For detailed information about how to apply, please click on the Terms of Reference below, available in English, Serbian, and Albanian languages.
To apply, please click on the following link: https://forms.gle/3XWBbGFMMJqBtiw47.
The application deadline is 31st December 2022