PCi’s second Media Award shines a light on positive stories of multi-ethnic coexistence in Kosovo and Serbia.
Peaceful Change initiative celebrated the winners of the second ‘Media Award for stories on multi-ethnic coexistence in Kosovo and Serbia’ in a ceremony which took place simultaneously in Pristina and Belgrade on 16th March 2023.
Nowadays, the news is almost always associated with the negative sides of life, particularly these past years of pandemic, and now war in Europe. Through this award, Peaceful Change initiative aims to promote and reward media content from Kosovo and Serbia which emphasise the positive, particularly when it comes to depicting the reality of multi-ethnic co-existence of communities. Ultimately, the goal is to contribute to the narrowing of the present divisive narratives in the media in Kosovo and Serbia and encourage the production of more stories centred around the real experience of communities.
The first prize in the Albanian language written category was awarded to Serbeze Haxhiaj, investigative journalist and news editor for her piece in Balkans Insight. She commented: ‘for me, honestly, it’s not about individual accomplishment or an individual award. It’s about what I’ve got to do and how I can contribute to the peace and reconciliation process in my Kosovo and help to lay down the heavy burden of the painful past’.
Journalist and writer Ilir Gashi is the recipient of the first prize in the Serbian language written category for his piece in Kosovo 2.0. He added: “all of us who work in these scorched fields of no-man’s land, between the long lines of deeply dug tranches, also have the privilege of witnessing life as it grows out of cracks, everywhere.”
Dr Ismet Hajdari, journalist and member of the Albanian language jury, said: ‘the importance of this project consists in encouraging journalists to deal with topics that are rarely written and reported on. Taboo topics must not exist. The media has an obligation to illuminate all issues that are considered to be of interest to Kosovo society.’
When speaking about this year’s entries, Serbian language jury member Milivoje Mihajlović said: ‘the greatest quality is maybe the fact that these stories are so different from mainstream reporting and that from each and every one of the stories you can see the huge desire people have for living a normal, humane life’.
This award was organised by Peaceful Change initiative as part of the ‘Amplifying Local Voices for Equitable Development’ (ALVED) project, support by the United Kingdom Government Fund for Conflict, Stability and Security (CSSF).