News Type: Blog posts

PCi Media Award: celebrating the power of positive journalism

Participants of the Media Award, Pristina

PCi’s second Media Award shines a light on positive stories of multi-ethnic coexistence in Kosovo and Serbia.

Peaceful Change initiative celebrated the winners of the second ‘Media Award for stories on multi-ethnic coexistence in Kosovo and Serbia’ in a ceremony which took place simultaneously in Pristina and Belgrade on 16th March 2023.  

Nowadays, the news is almost always associated with the negative sides of life, particularly these past years of pandemic, and now war in Europe. Through this award, Peaceful Change initiative aims to promote and reward media content from Kosovo and Serbia which emphasise the positive, particularly when it comes to depicting the reality of multi-ethnic co-existence of communities. Ultimately, the goal is to contribute to the narrowing of the present divisive narratives in the media in Kosovo and Serbia and encourage the production of more stories centred around the real experience of communities. 

The first prize in the Albanian language written category was awarded to Serbeze Haxhiaj, investigative journalist and news editor for her piece in Balkans Insight. She commented: ‘for me, honestly, it’s not about individual accomplishment or an individual award. It’s about what I’ve got to do and how I can contribute to the peace and reconciliation process in my Kosovo and help to lay down the heavy burden of the painful past’.

Journalist and writer Ilir Gashi is the recipient of the first prize in the Serbian language written category for his piece in Kosovo 2.0. He added: “all of us who work in these scorched fields of no-man’s land, between the long lines of deeply dug tranches, also have the privilege of witnessing life as it grows out of cracks, everywhere.” 

Dr Ismet Hajdari, journalist and member of the Albanian language jury, said: ‘the importance of this project consists in encouraging journalists to deal with topics that are rarely written and reported on. Taboo topics must not exist. The media has an obligation to illuminate all issues that are considered to be of interest to Kosovo society.’ 

When speaking about this year’s entries, Serbian language jury member Milivoje Mihajlović said: ‘the greatest quality is maybe the fact that these stories are so different from mainstream reporting and that from each and every one of the stories you can see the huge desire people have for living a normal, humane life’. 

Ilir Gashi, winner of the first prize at the PCi competition for the best paper (written format) depicting multi-ethnic coexistence in 2022.

Interview transcription: For this article, I received a prize from Peaceful Change initiative. That is an initiative which for several years been implementing a programme in Kosovo and in Serbia. It is a programme which serves to assist a better integration of the Albanian minority in Serbia and the Serbian minority in Kosovo. Within their programme, there is also an award for reporting which brings people together, rather than putting a distance between the nations which is, unfortunately, the dominant discourse both in Kosovo and in Serbia.


This award was organised by Peaceful Change initiative as part of the ‘Amplifying Local Voices for Equitable Development’ (ALVED) project, support by the United Kingdom Government Fund for Conflict, Stability and Security (CSSF).

CSOs from Kosovo and Serbia meet key EU interlocutors

CSOs from Kosovo and Serbia meet in Brussels

A delegation of civil society from Kosovo and Serbia had the opportunity to meet key interlocutors from various EU institutions in Brussels.

CSOs from kosovo and serbia meet in Brussels

A delegation of civil society from Kosovo and Serbia had the opportunity to meet key interlocutors from various EU institutions in Brussels. Members of the Kosovo-Serbia Rapid Response Mechanism presented ideas about the role civil society can play given the current tensions on the ground and hopes for a comprehensive agreement between Belgrade and Pristina.

The delegation met with the respective rapporteurs for Kosovo and Serbia, Ms. Viola von Cramon-Taubadel and Mr. Vladimír Bilčík, plus the team of the EU Special Representative for the Belgrade-Pristina Dialogue, Miroslav Lajčák. They also met with officials from the Directorate-General for Neighbourhood and Enlargement Negotiations (DG NEAR) and the European External Action Service (EEAS).

Of note, several interlocutors spoke of a sense of momentum that apparently exists within member states regarding the EU enlargement process. This comes as something of a surprise given the profound feeling in the Western Balkans that accession is stalled. Regular perception surveys show growing ambivalence towards the EU path, particularly in Serbia, reenforcing the need for a more strategic approach to communications to reassert not only the European perspective, but to reiterate that the EU remains the region’s largest donor and trading partner.

The participants – whilst acknowledging the need for confidentiality during negotiations – raised concerns about the lack of transparency regarding both the structure and content of the Belgrade-Pristina dialogue. They proposed to engage with their respective governments to request that more information be placed into the public domain. Furthermore, concerns were raised about the dilution of reporting on Chapter 35, covering the normalisation of relations between Serbia and Kosovo, particularly the intermediate benchmarks.

The participants also reiterated that civil society should be seen a resource and an ally both in the dialogue and in broader reform processes. With the relations in specific communities, civil society offers early warning capabilities that can help identify specific grievances and help reduce the scope for misunderstandings by relaying perspectives around an issue from local actors.

The civil society organisations reaffirmed their commitment to complementing and amplifying messages that are grounded in the need for compromise, confronting their own governments where needed to challenge specific narratives about some aspect of the Belgrade-Pristina dialogue. This was deemed increasingly imperative due to recent tensions in north Kosovo, including the deployment of Special Operations Units and the resignation of Kosovo Serbs from Kosovo institutions, and discussions regarding a comprehensive agreement between Serbia and Kosovo.

The Kosovo-Serbia Rapid Response Mechanism will continue to meet on a quarterly basis to formulate joint approaches to the problems affecting communities in Serbia and Kosovo. In addition, they will meet on an ad hoc basis as when required to, for instance, voice their concerns about a particular instance of divisive rhetoric or an event that threatens to harm the very environment in which dialogue is taking place.